House of Terra
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Graphic design portfolio · Mumbai

House of Terra

by Sonali Sampat

Brand identity, packaging and websites for food and lifestyle brands, made for everyday life.

Along with UI/UX, illustration, textile print production and photo styling.

concept sketches Illustration Cornerdrawn by hand Logo Wallmarks on the shelf On My Nightstandreading corner Presentationsthe work desk Living Roommeet the designer Meeting Roomclient work Kitchenbehind the scenes attic ↑ Studypresentations Bedroomreading & notes front door 16'-0"22'-0" tap into any room to walk in
a note on the plan

Drawn from the way we live

The brands I design end up in people's homes. On kitchen shelves, beside beds, on coffee tables and in gift boxes. So I thought, why not make a home for the work itself?

Drawn from the way we live, this portfolio is a floor plan of my creative world. The kitchen is for experiments, the living room is for conversations, the bedroom is for ideas, and the meeting room is for client work. A little bit of everything, under one roof. Call it knowing every room in the house.

the living room

Meet the designer

Sheet
A-02
Size
16' × 12'
Sonali Sampat holding a platter of Uma's Kitchen food

Hello, I'm Sonali, a packaging and illustration designer who has been building brands since 2018. I design for food and lifestyle brands, from the pack on the shelf to the website on your phone. I also run my own brands, so I design the way a founder thinks.

F&B understanding

I design with appetite appeal, perception and consumer psychology in mind.

Packaging-first thinking

Built for shelves, marketplaces and Instagram.

Founder mindset

I build my own brands: Uma's Kitchen and Paper Scissors Co.

End-to-end execution

Packaging, digital, content and retail under one roof.

Product-first approach

I understand how people pick up, open and use physical products.

Brands I've worked with

  • Kapiva
  • Accenture
  • 3 Art House Cafe
  • Conscious Foods
  • Currygram
  • N'Chant
  • Curated Cuisines
  • Studio Kitchen
  • Uma's Kitchen
  • Paper Scissors Co.
  • Gentle Grain Goods
  • Kashveen Kohli
  • SPF Realty
  • IDfy
the meeting room

Work on the table

Twelve brands, from Ayurveda to womenswear. Pull up a chair and open any file. Live websites are marked.

Sheet
A-03
Size
22' × 12'

The logo wall

marks on the shelf

Illustration corner

drawn by hand, finished digitally

Illustration is where I started, and it's still the thing I'd do every day for free.

Pages from Destructive by Nature, cards and calendars for Paper Scissors Co., packaging art and life drawing. Tap any piece to see it up close.

the study

Presentations

Decks that make a complicated story easy to follow and hard to forget. Every deck starts with the story, then the structure, then the slides.

Sheet
A-06
Size
10' × 12'
the kitchen

Behind the scenes

Where the sketches, swatches and test prints get made. Messier than the meeting room, and more fun.

Sheet
A-07
Size
14' × 12'
Hands arranging printed cards and swatches on a table
layouts on the table
Hand-drawn sketch on paper
pen before pixels
Food styling for Uma's Kitchen
food styling
Working session at a laptop
working session
Two jars raised in a toast outdoors
product shoot

House recipe · serves one brand

A brand that sells

Ingredients

  • 1 honest brief
  • A handful of shelf and competitor photos
  • The founder's story, unedited
  • 3 to 5 colours pulled from the product itself

Method

  1. Listen first. Taste the product, read the reviews.
  2. Moodboard and sketch by hand.
  3. Build the identity and test it on the actual pack.
  4. Print, hold, photograph, fix.
  5. Carry it to the website, the shelf and the feed.
the bedroom

On my nightstand

What I'm reading, writing and noticing in the design world. The quiet room.

Sheet
A-08
Size
15' × 12'
A book in progress

What colour is your coffee?

Every food carries a palette. A dessert can hold the browns of a wooden floor, a jar of honey can hold a whole sunset. This is a book I'm writing about noticing those colours and carrying them into other parts of life: clothes, rooms, furniture, brands.

How each page works

  1. Photograph or sketch one food.
  2. Pull out its three main colours.
  3. Notice the textures and shapes.
  4. Use the palette somewhere new.
Bedside stack

Books I'm reading

  • A Court of Splintered Harmony

    Sarah J. Maas. The new A Court of Thorns and Roses book, for switching off.

  • Steal Like an Artist

    Austin Kleon. A small book about collecting influences and making them your own.

  • Buying Love in India

    On how love, gifting and money mix in Indian life.

Design world

Things I noticed

  • The Steel of India, Jindal Steel

    A steel company selling a feeling instead of a material. The campaign ties the product to the grit of everyday Indians.

    Read about the campaign ↗
  • Bonga Bonga

    A mystery liqueur that turns not knowing what's inside into the whole brand, from the name to the website.

    Visit Bonga Bonga ↗
  • Georges Hobeika on design

    At its heart, couture fashion is an art form. The Lebanese couturier on why craft and detail are what make people treasure a piece.

    Read the interview ↗
Off the clock

A Taurus at heart

Slow mornings, good food and beautiful objects, plus the stubbornness to redraw a layout until it feels right. Off the clock I host long dinners, keep a journal, sketch whatever is on the table and travel mostly to eat. I'm also writing Chutkule Kisse of Uma Ben, a book of family stories and recipes, and Letters to Zhang Linghe.

the attic

College archive

Where it started. Projects from design school and personal briefs, kept in boxes upstairs. Open any box.

Sheet
A-09
Size
20' × 8'

Sheet A-10 · Front door

come over

Let's build your brand.

Emailsonali.sampat92@gmail.com
Phone / WhatsApp+91 98336 62733
Instagram@houseofterra.design
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© 2026 House of Terra · Mumbai

About the brand

Role

Challenge

Approach

    Outcome